Utility Solutions Microsite
A fast, modular microsite built for rapid market validation using WordPress + AI assisted workflows.
A B2B tech team needed a fast way to validate demand for a new utility solutions product. Their old pages were slow, unclear, and difficult to scale. I designed and built a modular microsite in WordPress using a component first approach, HubSpot tracking, and AI assisted content workflows.
The goal was simple. launch fast, test fast, learn fast.
Result: the team validated their messaging and captured qualified leads within 14 days.
Lead Designer & AI Workflow Architect
14 Days
82% Faster Launch
Challenge
The team lacked a clear. modular. and stable structure to test new product messaging. Their existing landing pages had inconsistent layouts, slow performance, and vague content. Making it hard to run campaigns or measure user behavior.
They needed a fast. repeatable system that marketing and product teams could use without developer bottlenecks.
Results
The modular microsite enabled the team to:
• Launch in 14 days instead of 6–8 weeks
• Run early campaigns to test value proposition fit
• Capture cleaner. better structured leads through HubSpot
• Use page level data to refine messaging and content
• Reduce revisions and build cycles by 50% through reusable WordPress components
3X
Faster build cycle
50%
Less rework due to reusable layout system
High Clarity
Better messaging, better user flow
Process
Research & Alignment
I met with stakeholders to clarify goals, value proposition, and the validation strategy. AI assisted tools helped speed up early content exploration, letting us test multiple directions before finalizing.
Information Architecture
I defined the content flow. structured each section to guide users toward key actions. and designed the microsite to accommodate future variants.
Component System (WordPress)
I built a modular system using reusable blocks, ensuring non technical team members could update copy, swap layouts, and launch new variants quickly.
AI Assisted Content Strategy
AI tools were used to:
• Explore messaging variations
• Speed up outline creation
• Check clarity
• Reduce early drafting time
This acted as a “human in the loop” workflow where I refined all outputs manually.
CRO + Tracking Setup
HubSpot forms, events, and attribution tracking were implemented to measure user behavior and funnel quality from day one.
Testing & Refinement
I ran quick internal reviews, improved clarity, tightened layout spacing, and optimized mobile flow before launch.
Conclusion
The utility solutions microsite helped the team validate their market hypothesis fast. The modular WordPress system. HubSpot integrations, and AI assisted content exploration reduced delivery time and improved clarity.
This project showed how UX, CRO thinking, and no code systems can accelerate early stage product validation and reduce uncertainty for B2B teams.