Growth focused Web & Funnel Designer
Growth focused Web & Funnel Designer
I design and build end-to-end growth systems that help B2B teams launch faster, convert better, and scale without friction.
I design and build end-to-end growth systems that help B2B teams launch faster, convert better, and scale without friction.
From strategy to execution: CRO optimization, funnel architecture, WordPress systems, and HubSpot automation. I help you think bigger and move faster.
From strategy to execution: CRO optimization, funnel architecture, WordPress systems, and HubSpot automation. I help you think bigger and move faster.
What Companies Get
When They Work With Me
Faster Execution
Maximize online visibility with paid ads, social media, and strategic SEO to drive targeted traffic and higher conversions.
Faster Execution
Maximize online visibility with paid ads, social media, and strategic SEO to drive targeted traffic and higher conversions.
Higher Conversions
28% average conversion lift through CRO optimization and data-driven design.
Higher Conversions
28% average conversion lift through CRO optimization and data-driven design.
Strategic Thinking
Systems, not just execution. I think about how things scale.
Strategic Thinking
Systems, not just execution. I think about how things scale.
Full-Stack Capability
Design → Development → Operations → Optimization. End-to-end ownership.
Full-Stack Capability
Design → Development → Operations → Optimization. End-to-end ownership.
What Companies Get
When They Work With Me
Faster Execution
Maximize online visibility with paid ads, social media, and strategic SEO to drive targeted traffic and higher conversions.
Higher Conversions
28% average conversion lift through CRO optimization and data-driven design.
Strategic Thinking
Systems, not just execution. I think about how things scale.
Full-Stack Capability
Design → Development → Operations → Optimization. End-to-end ownership.
Selected Work
Utility Solutions Microsite
A fast, modular WordPress microsite built to test product demand and messaging clarity in 14 days.
Faster Delivery
2-3X
Less Rework
↓ 50%
Utility Solutions Microsite
A fast, modular WordPress microsite built to test product demand and messaging clarity in 14 days.
Faster Delivery
2-3X
Less Rework
↓ 50%
Utility Solutions Microsite
A fast, modular WordPress microsite built to test product demand and messaging clarity in 14 days.
Faster Delivery
2-3X
Less Rework
↓ 50%
HubSpot Lead Funnel Optimization
HubSpot funnel redesign that improved lead quality by 15–20%.
Lead Quality
+15–20%
More accurate data in
GA4
HubSpot Lead Funnel Optimization
HubSpot funnel redesign that improved lead quality by 15–20%.
Lead Quality
+15–20%
More accurate data in
GA4
HubSpot Lead Funnel Optimization
HubSpot funnel redesign that improved lead quality by 15–20%.
Lead Quality
+15–20%
More accurate data in
GA4
Corporate Web Security & Performance Overhaul
Stabilized a legacy WordPress platform. fixed security risks. and rebuilt the site for high-speed performance. Improved load time. uptime. and overall reliability for enterprise operations.
Page Speed Gain
72% faster
Uptime Stability
99%
Corporate Web Security & Performance Overhaul
Stabilized a legacy WordPress platform. fixed security risks. and rebuilt the site for high-speed performance. Improved load time. uptime. and overall reliability for enterprise operations.
Page Speed Gain
72% faster
Uptime Stability
99%
Corporate Web Security & Performance Overhaul
Stabilized a legacy WordPress platform. fixed security risks. and rebuilt the site for high-speed performance. Improved load time. uptime. and overall reliability for enterprise operations.
Page Speed Gain
72% faster
Uptime Stability
99%
Holistic Wellness App: From Scratch Product Design
A full mobile + web wellness platform designed to help users manage stress, sleep, and daily overwhelm. Built from zero screens, zero user base, grounded in behavior research.
Engagement Path Clarity
faster access to key actions
30%
Navigation Confidence
fewer errors
25%
Holistic Wellness App: From Scratch Product Design
A full mobile + web wellness platform designed to help users manage stress, sleep, and daily overwhelm. Built from zero screens, zero user base, grounded in behavior research.
Engagement Path Clarity
faster access to key actions
30%
Navigation Confidence
fewer errors
25%
Holistic Wellness App: From Scratch Product Design
A full mobile + web wellness platform designed to help users manage stress, sleep, and daily overwhelm. Built from zero screens, zero user base, grounded in behavior research.
Engagement Path Clarity
faster access to key actions
30%
Navigation Confidence
fewer errors
25%
Lovable
Build software products, using only a chat interface.
Lovable
Build software products, using only a chat interface.
Lovable
Build software products, using only a chat interface.
Where I Help Teams Win
Skills that I use to create world-class products
Where I Help Teams Win
Thinks End-to-End
I don't optimize one page. I design systems that scale. From strategy to execution to operations.
Drives Business Outcomes
Every project has measurable impact: revenue, conversions, uptime, speed.
I quantify results.
To make outstanding UX work, it still needs polished visual design in which I excel as well.
Drives Business Outcomes
Every project has measurable impact: revenue, conversions, uptime, speed.
I quantify results.
Moves Fast
14-day launches, 40% faster cycles. Speed is a competitive advantage that
I deliver.
Moves Fast
14-day launches, 40% faster cycles. Speed is a competitive advantage that
I deliver.
Owns the Full Stack
Design → Development → Operations → Optimization. I can handle it all or collaborate with your team.
Owns the Full Stack
Design → Development → Operations → Optimization. I can handle it all or collaborate with your team.
Understands Your Business
I don't just make things pretty.
I understand growth, funnels, conversions, and operations.
I conduct workshops to come up with new ideas and to promote cross-functional ideation.
Understands Your Business
I don't just make things pretty.
I understand growth, funnels, conversions, and operations.
Brings Strategic Thinking
I ask the right questions before building. Systems design, not just execution.
Brings Strategic Thinking
I ask the right questions before building. Systems design, not just execution.
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
I start with GA4 data, HubSpot insights, funnel reports, and user sessions.
AI helps speed up pattern discovery and problem framing.Define
I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.
02
Develop
I prototype in Figma and build fast in WordPress using no-code systems.
AI helps test content flows, microcopy, and layout variations.03
Deliver
I ship quickly, validate in GA4 + HubSpot, run A/B tests, and refine based on results.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
I start with GA4 data, HubSpot insights, funnel reports, and user sessions.
AI helps speed up pattern discovery and problem framing.
Develop
I prototype in Figma and build fast in WordPress using no-code systems.
AI helps test content flows, microcopy, and layout variations.
03
Define
I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.
02
Deliver
I ship quickly. validate in GA4 + HubSpot, run A/B tests, and refine based on results.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
I start with GA4 data, HubSpot insights, funnel reports, and user sessions.
AI helps speed up pattern discovery and problem framing.Define
I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.
02
Develop
I prototype in Figma and build fast in WordPress using no-code systems.
AI helps test content flows, microcopy, and layout variations.03
Deliver
I ship quickly, validate in GA4 + HubSpot, run A/B tests, and refine based on results.
04
Skills
Skills
CRO & Conversion Optimization
CRO & Conversion Optimization
CRO & Conversion Optimization
Web & Funnel Design
Web & Funnel Design
Web & Funnel Design
UX Design
Product Design
Product Design
Product Design
HubSpot
HubSpot
HubSpot
WordPress
WordPress
WordPress
HubSpot
HubSpot
HubSpot
GA4
GA4
GA4
Figma
Figma
Figma
Product Thinking
Product Thinking
Product Thinking
A/B Testing
A/B Testing
A/B Testing
Performance & Accessibility
Performance & Accessibility
Performance & Accessibility
UX Research
UX Research
UX Research
UX Audit
UX Audit
UX Audit
13+ Years of Systems Thinking Design & Growth Work
Senior UX/CRO Designer
Senior UX/CRO Designer
Senior UX/CRO Designer
rSTAR Technologies
rSTAR Technologies
rSTAR Technologies
Jul 2020 - Dec 2025
Jul 2020 - Dec 2025
Senior Designer
Senior Designer
Senior Designer
Jifflenow (Acquired by Cvent)
Jifflenow (Acquired by Cvent)
Aug 2016 - Apr 2020
Aug 2016 - Apr 2020
Designer
Designer
Designer
Early Career
Early Career
2009 - 2016
2009 - 2016
Trusted by Senior Marketing Leaders
Trusted by Senior Marketing Leaders
+
Years of experience
+
Years of experience
+
Years of experience
+
Faster Page Speeds
+
Faster Page Speeds
+
Faster Page Speeds
+
Funnels Launched
+
Funnels Launched
+
Funnels Launched
"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"
Gopinadh Babu
Digital Demand Generation
"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"
Gopinadh Babu
Digital Demand Generation
"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"
Gopinadh Babu
Digital Demand Generation
"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."
Parth Mukherjee
Global VP of Product Marketing & GTM Strategy
"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."
Parth Mukherjee
Global VP of Product Marketing & GTM Strategy
"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."
Parth Mukherjee
Global VP of Product Marketing & GTM Strategy
"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."
Eric Dickmann
Strategic Fractional CMO
"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."
Eric Dickmann
Strategic Fractional CMO
"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."
Eric Dickmann
Strategic Fractional CMO
Ready to Build Better Systems?
I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.
Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.
13+ years experience in web & digital design
HubSpot & WordPress Expert
Performance, accessibility, and technical SEO
Ready to Build Better Systems?
I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.
Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.
13+ years experience in web & digital design
HubSpot & WordPress Expert
Performance, accessibility, and technical SEO
Ready to Build Better Systems?
I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.
Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.
13+ years experience in web & digital design
HubSpot & WordPress Expert
Performance, accessibility, and technical SEO
Raja Babu Oliginti
CRO Strategist. Full-Stack Designer. Growth Systems Architect.
13+ years of systems-thinking design and growth work.
Available for full-time roles, strategic consulting, and project collaboration.
Raja Babu Oliginti
CRO Strategist. Full-Stack Designer. Growth Systems Architect.
13+ years of systems-thinking design and growth work. Available for full-time roles, strategic consulting, and project collaboration.