Lifecycle & Retention Marketing Manager
Lifecycle & Retention Marketing Manager
I build lifecycle journeys that turn new users into repeat customers, backed by 14+ years in UX and conversion optimization.
I build lifecycle journeys that turn new users into repeat customers, backed by 14+ years in UX and conversion optimization.
Onboarding · Segmentation · Win-back · A/B & control-group testing
Onboarding · Segmentation · Win-back · A/B & control-group testing
What you get when
you work with me
The whole lifecycle, not one campaign
From sign-up to first purchase, repeat purchase and win-back. Each stage has its own journey, trigger and goal.
I build it, not just plan it
I don't stop at strategy. I set up the segments, journey logic and tests myself, so ideas go live in days, not weeks.
I build it, not just plan it
I don't stop at strategy. I set up the segments, journey logic and tests myself, so ideas go live in days, not weeks.
Tested, not guessed
A/B tests and control groups show what actually worked. Winners get scaled, the rest get cut.
Measured by what matters
I measure success by how many users come back and keep spending. Not just how many opened a message.
What you get when
you work with me
The whole lifecycle, not one campaign
From sign-up to first purchase, repeat purchase and win-back. Each stage has its own journey, trigger and goal.
I build it, not just plan it
I don't stop at strategy. I set up the segments, journey logic and tests myself, so ideas go live in days, not weeks.
Tested, not guessed
A/B tests and control groups show what actually worked. Winners get scaled, the rest get cut.
Measured by what matters
I measure success by how many users come back and keep spending. Not just how many opened a message.
Lovable
Build software products, using only a chat interface.
Process
The loop I run for every lifecycle program: find where users drop off, group them, build the journey, then test it.
01
Diagnose
Map the lifecycle and find where users drop: cohort retention, deposit/purchase frequency, churn signals, funnel reports in GA4 and the CRM.
Segment
Group users by value and behavior (RFM, lifecycle stage, risk of churn) so each group gets a message that fits.
02
Build journeys
Plan each journey, trigger, audience, message, offer and timing. Then set it up in the CRM platform across email, push and in-app.
03
Measure & Iterate
Control groups, A/B tests and attribution back to revenue. Keep what moves retention, cut what doesn't.
04
Process
The loop I run for every lifecycle program: find where users drop off, group them, build the journey, then test it.
01
Diagnose
Map the lifecycle and find where users drop off: cohort retention, purchase frequency, churn signals and funnel data.
AI helps speed up pattern discovery and problem framing.
Build journeys
Plan each journey: trigger, audience, message, offer and timing.
Then set it up in the CRM platform (MoEngage) across email, push and in-app.
03
Segment
Group users by value and behavior (RFM, lifecycle stage, churn risk) so each group gets a message that fits.
02
Measure & iterate
Control groups, A/B tests and attribution back to revenue. Keep what moves retention, cut what doesn’t.
04
Process
The loop I run for every lifecycle program: find where users drop off, group them, build the journey, then test it.
01
Diagnose
Map the lifecycle and find where users drop: cohort retention, deposit/purchase frequency, churn signals, funnel reports in GA4 and the CRM.
Segment
Group users by value and behavior (RFM, lifecycle stage, risk of churn) so each group gets a message that fits.
02
Build journeys
Plan each journey, trigger, audience, message, offer and timing. Then set it up in the CRM platform across email, push and in-app.
03
Measure & Iterate
Control groups, A/B tests and attribution back to revenue. Keep what moves retention, cut what doesn't.
04
Skills
Skills
Lifecycle Marketing
Lifecycle Marketing
CRM Strategy
CRM Strategy
Onboarding & Activation
RFM Segmentation
RFM Segmentation
Personalization
Personalization
Automated Journeys
Automated Journeys
Win-back & Reactivation
Win-back & Reactivation
Churn & Cohort Analysis
Churn & Cohort Analysis
A/B Testing
A/B Testing
Control Groups
Control Groups
CRO
CRO
UX Design
UX Design
Landing Pages
Landing Pages
GA4
GA4
MoEngage
MoEngage
AI-assisted Workflows
AI-assisted Workflows
14+ Years of Design, Conversion & Retention Work
Retention Marketing Manager
Retention Marketing Manager
Retention Marketing Manager
Confidential (High-Volume B2C Platform)
Confidential (High-Volume B2C Platform)
Mar 2026 - Present
Mar 2026 - Present
Senior Graphic/UX Designer
Senior Graphic/UX Designer
Senior Graphic/UX Designer
rSTAR Technologies
rSTAR Technologies
rSTAR Technologies
Jul 2020 - Dec 2025
Jul 2020 - Dec 2025
Senior Designer
Senior Designer
Senior Designer
Jifflenow (Acquired by Cvent)
Jifflenow (Acquired by Cvent)
Aug 2016 - Apr 2020
Aug 2016 - Apr 2020
Designer
Designer
Designer
Early Career
Early Career
2009 - 2016
2009 - 2016
Trusted by Senior Marketing Leaders
Trusted by Senior Marketing Leaders
"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"
Gopinadh Babu
Digital Demand Generation
"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."
Parth Mukherjee
Global VP of Product Marketing & GTM Strategy
"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."
Eric Dickmann
Strategic Fractional CMO
Let’s Build a Retention Engine
I’m open to full-time Lifecycle Marketing, Retention Marketing and CRM Manager roles, remote or on-site. Let’s talk about how I can help.
Currently based in UAE.
Remote-friendly and open to relocation.
Lifecycle & CRM campaigns in MoEngage
14+ years in UX and CRO behind every journey
Measured on retention and revenue
Let’s Build a Retention Engine
I’m open to full-time Lifecycle Marketing, Retention Marketing and CRM Manager roles, remote or on-site. Let’s talk about how I can help.
Currently based in UAE.
Remote-friendly and open to relocation.
Lifecycle & CRM campaigns in MoEngage
14+ years in UX and CRO behind every journey
Measured on retention and revenue
Let’s Build a Retention Engine
I’m open to full-time Lifecycle Marketing, Retention Marketing and CRM Manager roles, remote or on-site. Let’s talk about how I can help.
Currently based in UAE.
Remote-friendly and open to relocation.
Lifecycle & CRM campaigns in MoEngage
14+ years in UX and CRO behind every journey
Measured on retention and revenue
Raja Babu Oliginti
Lifecycle & Retention Marketing Manager. The designer who speaks revenue.
14+ years of design, conversion and retention work.
Open to full-time lifecycle, retention and CRM roles.
Raja Babu Oliginti
Lifecycle & Retention Marketing Manager. The designer who speaks revenue.
14+ years of design, conversion and retention work. Open to full-time lifecycle, retention and CRM roles.