Work

Experience

Download Resume

Work

Experience

Download Resume

available for work

Retention-focused CRM & Lifecycle Marketing Manager

I design and run the systems that keep users coming back! Segmentation, behavioral triggers, and win-back flows. Grounded in 14 years of full-funnel experience across UX, CRO, and web performance.

From strategy to execution: RFM segmentation, lifecycle campaign architecture, MoEngage automation, and revenue attribution. I help teams turn user data into retention that shows up on the P&L.

Raja babu Oliginti
Retention & CRM

What Companies Get
When They Work With Me

Faster Execution

Maximize online visibility with paid ads, social media, and strategic SEO to drive targeted traffic and higher conversions.

Higher Conversions

28% average conversion lift through CRO optimization and data-driven design.

Higher Conversions

28% average conversion lift through CRO optimization and data-driven design.

Strategic Thinking

Systems, not just execution. I think about how things scale.

Full-Stack Capability

Design → Development → Operations → Optimization. End-to-end ownership.

What Companies Get
When They Work With Me

Faster Execution

Maximize online visibility with paid ads, social media, and strategic SEO to drive targeted traffic and higher conversions.

Higher Conversions

28% average conversion lift through CRO optimization and data-driven design.

Strategic Thinking

Systems, not just execution. I think about how things scale.

Full-Stack Capability

Design → Development → Operations → Optimization. End-to-end ownership.

Lovable
Build software products, using only a chat interface.

Where I Help Teams Win

Skills that I use to create world-class products

Where I Help Teams Win

Thinks End-to-End

I don't optimize one page. I design systems that scale. From strategy to execution to operations.

Drives Business Outcomes

Every project has measurable impact: revenue, conversions, uptime, speed.
I quantify results.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Drives Business Outcomes

Every project has measurable impact: revenue, conversions, uptime, speed.
I quantify results.

Moves Fast

14-day launches, 40% faster cycles. Speed is a competitive advantage that
I deliver.

Owns the Full Stack

Design → Development → Operations → Optimization. I can handle it all or collaborate with your team.

Understands Your Business

I don't just make things pretty.
I understand growth, funnels, conversions, and operations.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Understands Your Business

I don't just make things pretty.
I understand growth, funnels, conversions, and operations.

Brings Strategic Thinking

I ask the right questions before building. Systems design, not just execution.

Process

Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.

01
Discover
I start with GA4 data, HubSpot insights, funnel reports, and user sessions.

AI helps speed up pattern discovery and problem framing.
Define
I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.
02
Develop
I prototype in Figma and build fast in WordPress using no-code systems.

AI helps test content flows, microcopy, and layout variations.
03
Deliver
I ship quickly, validate in GA4 + HubSpot, run A/B tests, and refine based on results.
04

Process

01

Discover

I start with GA4 data, HubSpot insights, funnel reports, and user sessions.

AI helps speed up pattern discovery and problem framing.

Develop

I prototype in Figma and build fast in WordPress using no-code systems.

AI helps test content flows, microcopy, and layout variations.

03

Define

I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.

02

Deliver

I ship quickly. validate in GA4 + HubSpot, run A/B tests, and refine based on results.

04

Process

01
Discover
I start with GA4 data, HubSpot insights, funnel reports, and user sessions.

AI helps speed up pattern discovery and problem framing.
Define
I turn findings into clear UX and CRO actions that improve clarity, activation, and conversion.
02
Develop
I prototype in Figma and build fast in WordPress using no-code systems.

AI helps test content flows, microcopy, and layout variations.
03
Deliver
I ship quickly, validate in GA4 + HubSpot, run A/B tests, and refine based on results.
04

Skills

CRO & Conversion Optimization

Web & Funnel Design

UX Design

Product Design

HubSpot

WordPress

HubSpot

GA4

Figma

Product Thinking

A/B Testing

Performance & Accessibility

UX Research

UX Audit

Tech Stack

Raja Babu Oliginti - WordPress expertise

Tech Stack

14 Years of Systems Thinking Design & Growth Work

Retention

Confidential (High-Volume B2C Platform)

Jul 2020 - Dec 2025

Senior Graphic/UX Designer

rSTAR Technologies

Jul 2020 - Dec 2025

Senior Designer

Jifflenow (Acquired by Cvent)

Aug 2016 - Apr 2020

Designer

Early Career

2009 - 2016

Trusted by Senior Marketing Leaders

+

Years of experience

+

Faster Page Speeds

+

Funnels Launched

"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"

Gopinadh Babu

Digital Demand Generation

"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."

Parth Mukherjee

Global VP of Product Marketing & GTM Strategy

"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."

Eric Dickmann

Strategic Fractional CMO

Ready to Build Better Systems?

I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.

Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.

14 years experience in web & digital design

HubSpot & WordPress Expert

Performance, accessibility, and technical SEO

Ready to Build Better Systems?

I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.

Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.

14 years experience in web & digital design

HubSpot & WordPress Expert

Performance, accessibility, and technical SEO

Ready to Build Better Systems?

I'm open to full-time CRO Designer roles, strategic consulting on conversion optimization, freelance collaboration on specific projects, and advisory roles. Let's talk about how I can help.

Currently based in UAE.
Open to full-time, hybrid, freelance, or advisory arrangements. Remote-friendly. Willing to relocate for the right opportunity.

14 years experience in web & digital design

HubSpot & WordPress Expert

Performance, accessibility, and technical SEO

Raja Babu Oliginti

Retention Strategist. CRM & Lifecycle Marketing Manager. Full-Funnel Systems Thinker.

14 years of systems-thinking design and growth work.
Available for full-time roles, strategic consulting, and project collaboration.

Get In Touch

Raja Babu Oliginti

Retention Strategist. CRM & Lifecycle Marketing Manager. Full-Funnel Systems Thinker.

13+ years of systems-thinking design and growth work. Available for full-time roles, strategic consulting, and project collaboration.

Get In Touch

Retention-focused CRM & Lifecycle Marketing Manager

Retention-focused CRM & Lifecycle Marketing Manager

I design and run the systems that keep users coming back! Segmentation, behavioral triggers, and win-back flows. Grounded in 14 years of full-funnel experience across UX, CRO, and web performance.

I design and run the systems that keep users coming back! Segmentation, behavioral triggers, and win-back flows. Grounded in 14 years of full-funnel experience across UX, CRO, and web performance.

What Companies Get When They Work With Me

Faster Execution

Higher Conversions

Higher Conversions

Strategic Thinking

Full-Stack Capability

What Companies Get When They Work With Me

Faster Execution

Higher Conversions

Strategic Thinking

Full-Stack Capability

Where I Help Teams Win

Skills that I use to create world-class products

Where I Help Teams Win

Process

Process

01

03

02

04

Process

Skills

Skills

Tech Stack

Tech Stack

Tech Stack

14 Years of Systems Thinking Design & Growth Work

Trusted by Senior Marketing Leaders

Trusted by Senior Marketing Leaders

+

+

+

"Raja is an expert at bridging creative vision with business strategy...Crucially, he applied user research principles and leveraged data insights to optimize these designs for maximum engagement and conversion"

Gopinadh Babu

"Raja is a deep thinker and very creative designer... His work permeated every aspect of our marketing funnel, ads, website, blog imagery, sales presentations. I welcome the opportunity to work with him once again."

Parth Mukherjee

"Raja played a key role in implementing new AI design tools to accelerate WordPress web development and was instrumental in helping us fully connect our HubSpot platform. His technical skillset was matched by his collaborative spirit."

Eric Dickmann

Ready to Build Better Systems?

Ready to Build Better Systems?

Ready to Build Better Systems?

Raja Babu Oliginti

Raja Babu Oliginti

What Companies Get
When They Work With Me

What Companies Get
When They Work With Me